Call for Papers

- Use a title that says clearly what it is - titles drive attendance.

- Present something new and relevant to the audience.

- Use real examples - avoid abstract terms and acronyms.

- Use storytelling and data to illustrate key points.

- Take questions during the session.

- Use quizzes and questions to keep the audience engaged.

- Field a speaker who is engaging, knowledgeable and passionate - good speakers drive attendance.

- Be prepared to quantify costs, time-frames and outcomes with at least comparative data.

- Don’t start with a slide “Who we are”.

- Don’t start by assuming you know the audience - if possible ask them / have an idea of what they want to know BEFORE launching into the conversation.

- Don’t stick to the script - it may be far better to answer audience questions than run the planned presentation.

- Don’t read slides - tell a story.

- Don’t use more than 10 slides for a 30 minute presentation and make sure at least 10 minutes are left for interaction and dialogue.

- Don’t avoid answering questions of how much it costs or how long to deploy by saying: “it depends” - give an illustration with possible ranges and contexts.