Michael Welts is Wasabi’s Chief Marketing Officer and a member of the company’s early founding team. Alongside the company’s memorable and fun name, he helped to create the “hot cloud storage” category, a revolutionary approach that simplifies data storage and its cost for businesses worldwide. Michael drives the company’s global marketing strategy and integrated marketing programs across brand, corporate communications, growth marketing, events and customer marketing. Michael brings 30+ years of experience building global brands across a wide spectrum of high-growth technology companies, ranging from venture-backed startups to publicly traded global market leaders. He has held executive roles for companies at all stages of growth from seed/pre-revenue to hypergrowth, IPO and turnarounds. During his various tenures, Michael oversaw the creation of dozens of market categories and breakthrough technologies including the introduction of the 10BASE-T standard that revolutionized networking.