Dean is a technology leader and recognised industry voice with a passion for supporting customers and technology strategies aligned to business outcomes. Working in IT for over 20 years has given Dean a detailed understanding of the challenges associated with running critical IT systems. With organisations now moving towards cloud computing, he provides strategic advice, helping to bridge the legacy with the new hybrid cloud models and delivering business transformation. He has extensive experience in designing hybrid cloud and end user computing solutions, whilst also providing transition and managed services consultancy. Having years of hands-on experiences using various technologies across all industry sectors allows him to guide organisations with confidence, providing pragmatic steps to accelerate digital transformation programs. Since joining Softcat, Dean has helped develop a range of solutions and services to support our clients as well as shaping new and innovative services such as cloud intelligence and the Azure Accelerator service. He is passionate about understanding customer requirements, sharing knowledge as part of sales enablement and collaborating with services, marketing and specialist sales teams to improve our go to market capabilities.