More than half of all Media & Entertainment firms are using the public cloud today - and this proportion is only going to rise as audience expectations and working cultures change. Yet despite the many benefits that the cloud brings M&E firms, obstacles remain before we can expect universal take up.
M&E firms still reticent about cloud
Adopting the cloud represents a major shift in how Media & Entertainment businesses work. Having relied for decades on linear broadcasting and physical content libraries, moving to the cloud will push firms to change long-established workflows.
For many, the technical shift represents one of the biggest obstacles. Millions of gigabytes of content need to be moved and reformatted for cloud storage. The way editors save, store and publish files will look very different to what’s come before.
Then there is the challenge of providing (and maintaining) content via Over The Top hubs – not to mention organising them to be user friendly. All of these changes represent massive shifts in how M&E firms work.
There are also important security considerations too. Publishers need to be certain that malicious actors cannot hack into systems and steal popular shows, broadcast albums that have not yet been released or intercept sensitive content.