I’m currently the Head of Digital Transformation for Vanquis Bank. Previous roles include EY , HSBC Lloyds Banking Group, NatWest Group, Hastings Direct, Vhi, bp (Retail & Payments). I help organisations become better by encouraging new ways of thinking and doing things. I’ve worked in Digital for over 20 years, especially within Tier 1 Financial Services but also co founded 2 start ups and advise d some early stage companies. I hold leadership roles on large Transformation initiatives, resulting in commercial imperatives being achieved via culture changes, innovation, channel shift, capability and process changes and more.