David is CEO of the Cloud Industry Forum, a not-for-profit trade body that champions and helps accelerate the adoption of cloud technology and services. He is a well known strategist, keynote speaker and influencer on business transformation using cloud, digital, social, mobile, collaboration and ERP technologies. Specialising in sales, marketing and operations, he's helped organisations grow, change culture, change leadership and business models to reinvent their approach and processes. He spent 9 years at IBM followed by senior management and director roles at Interactive, CSI, Cyberaid, Brook Street Computers, DataWorks, Indus and CODA before starting his own consulting businesses. David has 40 years of technology experience in retail, manufacturing, distribution, finance, legal, accounting and public sectors in both UK and EMEA. David is a regular speaker, chair and moderator at events like CeBIT, Cloud Computing World Forum, Cloud Expo Europe, Enterprise Digital Summit and CIO Transformation Live. For Cloud Industry Forum he hosts a weekly interview video podcast called TWF!, and a monthly BrightTALK panel show called Digital Transformation in Action. He has lectured on digital at Henley Business School, and the MBA course at INSEEC. A regular awards judge, he is passionate about helping organisations navigate the shift to digital so they can do more with less.