Mark Bellamy spent a decade working in advertising, eCommerce, and digital consulting between both Europe and APAC, spending the last 2 years working with brands in search of new growth to harness the best of what Asia's Digital Economy has to offer. Europe has gone from being Asia-curious to Asia-influenced in the way we build brands online, the rise of Web3 accelerating this shift of focus, our global team at Aiken direct brands to the most effective models for implementing sustainable growth in both the digital and virtual economies.