"We wouldn't miss an opportunity to exhibit at Cloud Expo Europe – there is an excellent quality of delegate and the organisation is fantastic. The organisers really listen to what we say. In previous years, we've had development meetings which have been really refreshing. CloserStill really take on feedback from sponsors.

The quality of business is also impressive – we have done over £40 million of business just from this show alone over the past two years. This year we've had even more quality conversations with lots of c-level executives and enterprise architects.

As we're a Japanese organisation we have to promote the brand and build awareness. We use this show as a platform to drive engagement with people that are looking to deploy the solutions and services we offer."

Neil Curtis, Marketing Manager, Northern Europe, NTT

We have been exhibiting at Cloud Expo Europe for years as we have always seen great success at the show. We have an extensive cloud portfolio and as this is the biggest cloud exhibition in Europe it is important to have a presence here.

As so many visitors come to this event you can get a lot of exposure for your brand among different target groups. We see lots of qualified professionals and senior IT managers here from across a range of industries.

Kornelia Bogen, UK Marketing Manager, T-Systems

"This year's show is going very well for us. We are seeing a lot of interest in various cloud-related IBM solutions. Our dedicated VIP area has been great for meetings and discussions. I've arranged lots of meetings with customers and potential clients over the course of the two days. The VIP area has attracted plenty of IT directors and CTOs which has been really great. You really do get everybody here – like-minded individuals sharing experiences and useful insights."

Simon Chambers, Cloud Object Storage Sales, IBM

" We've been exhibiting at Cloud Expo Eruope for a couple of years now. It's a huge opportunity for customer engagement and have a good chat with both existing and prospective clients. I've organised plenty of meetings to touch base with people – I wouldn't normally have the chance to see so many people in just two days!

We see lots of senior level professionals here – IT directors and lead architects.

It is important to have a presence here and get a message out to the audience. It introduces us to people who may not already know about us. We'll definitely be back in 2018!"

Chris Ledingham, Client Manager, Nutanix

"Cloud Expo Europe is always looking to push the boundaries. In an industry renowned for constant change, Cloud Expo Europe seeks to innovate whilst remaining relevant to its core audience of technologists, analysts and systems architects to remain ahead of the game. The event with its enviable key note line up is specifically designed to get you to think outside the box whilst providing valuable and practical insight from leading cloud  practitioners.

 It’s the one event that we place in the calendar without any hesitation, it has become a key element in our marketing strategy and provides us with a fantastic springboard for our new financial year. Every year the event delivers high quality footfall and guarantees exhibitors a level of audience engagement and loyalty to be envied by other expos.

We have yet to attend a Cloud Expo Europe where we have not gained a major return on our marketing investment having won significant new business worth hundreds of thousands of pounds each time we have exhibited. There is no such thing as a ‘sure thing’ when planning events but Cloud Expo Europe is as near to one as is possible."

Phil Worms, CMO, iomart Group plc