Conference Programmes

Even with the widespread adoption of cloud computing and numerous success stories, it is important to understand that the cloud revolution is still in its early stages. So a key question is - what’s next in cloud computing? What should the next generation cloud deliver for enterprises? What is at the top of the wish list for large-scale organizations? And how realistic are their expectations? In this presentation, Verizon Terremark will describe what can be expected of the cloud of tomorrow, how quality of service, availability and predictability are key as companies move more mission-critical workloads to the cloud, and why a global network is crucial to increase performance and end-user accessibility through real-life case studies on how market-leading companies are getting ready to adopt the next generation of cloud computing and what they are expecting from the cloud industry. 

On today's Smarter Planet, enterprises are turning to the cloud to manage an unprecedented rate of change and deliver new, innovative business models. As a result, CIOs are turning to cloud to deliver better business outcomes. In this session, Robert LeBlanc will discuss the next generation of cloud computing and the key capabilities that are needed to deliver improved IT optimization and new sources of revenue through innovative engagement models. In addition, he will discuss the value of a secure, flexible cloud architecture built on open standards that are crucial to an interoperable, agile cloud environment. 

OpenStack has been making headlines and history as the fastest-growing open source project in history. But where did this open cloud platform come from? Who, exactly, is developing it? And why is it so important? Nebula CEO and OpenStack project co-founder Chris C. Kemp will share the OpenStack project’s origins, some real-world OpenStack use cases, the importance of truly open cloud standards, and why it’s time to start thinking differently about computing. 

While cloud has been the biggest buzzword in the world of internet infrastructure over the last few years, dedicated hosting has not gone away. Is dedicated hosting the safe bet or is cloud truly not suited for some applications and workloads? In this session, we look at how cloud shapes up against dedicated hosting in cost and functionality terms. We will also look to show how security, compliance, performance and even service come to play in the decision. At the end of the discussion, we’ll see if the cloud vs dedicated argument can't be settled for once and for all.

Jesse Robbins (Cofounder of Opscode) explains how to be a force for Awesome. He will explain how to evangelize & overcome cultural resistance to change (& share his own painfully funny lessons on how not to do it ;-). Jesse will teach you just enough Business Speak to be dangerous while you infect your organization with awesome, make your job better, and get more done.

In a recent white paper Alex Bligh argued that most private cloud deployments will never deliver the economic and organisational benefits of cloud computing. Instead he predicted that enterprises will migrate quickly to much greater use of public cloud services. 

In this must see opinion fuelled debate you will hear the main points of Alex Bligh's argument and you will hear how other expert panellists respond to these. You will also have the opportunity to debate directly with the pannelists.

Panelists include:

Alex Bligh, CTO & COO, Flexiant 

Jim Foley, SVP Market Development, Flexiant

William Fellows, Vice President, Research – CloudScape at 451 Group

Joe Weinman, Senior Vice President at Telx

Richard Hall, Chief Executive, CloudOrigin 

The world is connected in an unprecedentedly accelerating way.  Where government and Enterprise IT buyers once lead, now global consumer multitouch surfaces lead.  While this rapid change presents new challenges for IT, it also presents new reckonings for businesses of all kinds.  Companies need to embrace this change by engaging in new ways with the networks and ecosystems that surround them to better serve their increasingly connected customers.  Savvis, A Century Link Company, is in a unique position to help companies manage through this change.

Private clouds are a great way to provide real-time service delivery of IT resources with a single-tenant, customized, secure environment.  However, the challenge of scaling and managing physical resources still exists. The solution may be to leverage an Infrastructure-as-a-Service provider to build an off-premise Private Cloud to add scalability to your current private cloud.

In this session you will learn:

- How to achieve scalability at Internet speed.

- Why it makes technical and business sense to host the cloud off-premises.

- What hosting options are available

Often, innovation and agility is hampered by non technical issues like complex business processes with a lot of manual steps, approvals, fulfillment issues, or procurement delays. So, when we looked at improving our platform to support eBay's turnaround, we decided to convert our traditional infrastructure to a cloud computing platform, providing more agility for developers and ultimately, our business.

This presentation will go through some of the challenges we faced, and we will describe the principles and technical solutions we have implemented to deliver the eBay cloud platform.

Domino’s Pizza has demonstrated rapid business growth over the past few years. A key challenge is to deliver stable and efficient ecommerce service in the context of business growth, growing demand from mobile devices and a highly competitive market. This presentation describes Domino’s journey to the cloud so far detailing some of the key questions faced:

- Right-sizing the private cloud

- Obtaining capacity on demand

- Reducing unused capacity

- Monitoring the capacity and performance of the private 

Colin Rees, CIO, Dominos and Danny Quilton, Owner and Co-Founder, Capacitas

OpenNebula is an Open Source Cloud Data Center Management solution supporting a large set of hypervisors like KVM, XEN, Hyper-V and Vmware. OpenNebula provides a wide range of cloud-scenarios and physical hardware can be separated in federated zones, still controllable using a single interface. Compared to lots of other cloud frameworks it provides out of the box monitoring, high availability and resource balancing. The talk will give a short introduction of OpenNebula and explain different design scenarios to build a heterogeneous cloud infrastructure. Case studies and a live demo of the OpenNebula Webinterface Sunstone will complete the talk.

There are a variety of options for deploying telephony services into businesses today.  This presentation discusses the options and explores the pros and cons of deploying communications in different ways from on-premise, all the way through to fully cloud enabled telephony solutions.   Britannic’s technology and services are specifically designed to enable businesses to take the best parts of any deployment option and tailor the technologies around their requirements.

Tim Couper, Technical Director, Britannic Technologies & Nick Crane, Head of IT Operations, Family Mosaic

Challenges in building a real, large hybrid cloud

Cloud computing is often touted as the solution to many challenging problems, from overprovisioning and resource underutilization to data-center optimization and carbon emission reduction. However, the hidden costs of cloud, largely stemming from the complex and difficult system administration challenges it poses, are  often overlooked. Reaping the fruits of cloud computing requires the enterprise to adopt new infrastructure design paradigms, re-architect applications, navigate scalability limitations, revamp traditional operational practices, aggressively manage performance, and achieve unprecedented cross-silo collaboration. Cloud is not a curse: it can bring material benefits, but only to the prepared.

ION Data Accelerator software transforms industry-leading open server platforms into powerful shared acceleration devices for multiple applications or clusters.

Businesses have a choice: IT can play its historical role of keeping the lights on and the organisation ticking over or it can truly be used as a strategic weapon.  In a world where success or failure can be down to how fast you can move or how innovative you are, business advantage is increasingly reliant on technology. And it is the Software Defined Datacenter that is the optimum approach. Joe Baguley will discuss the essential role software-driven infrastructure can play in delivering business agility and how it fulfils the promise of IT as a Service. Importantly, how this approach changes the face of IT from necessary evil to strategic weapon. 

“Cloud” has emerged as the most important IT innovation of this decade, with the first generation of cloud, ”Cloud 1.0” providing a virtualized, robust computing stack delivering Infrastructure-as-a-Service that is scalable, elastic, and consumption based. Cloud 2.0 extends the value proposition of cloud to a range of “as-a-Service” offerings, including Storage-as-a-Service, Backup-as-a-Service, Database-as-a-Service, Desktop-as-a-Service and Applications-as-a-Service. 

Abstracting IT systems away from hardware, through virtualisation and other cloud-related technologies, is giving rise to new permutations of data centre infrastructure. David Hall of TelecityGroup will discuss the rise of the hybrid cloud and how businesses can leverage on-site third-party services to drive improved service availability, connectivity options and cost efficiencies.

easyJet is a £3.8 billion business whose success depends a large part on its lean IT function. Cloud computing is at the centre of easyJet’s IT strategy and it leads the airline industry in delivering innovative cloud -based business services. This presentation describes easyJet’s journey to the cloud thus far, highlighting challenges overcome and the importance of capacity/performance management in controlling cost and ensuring the cloud delivers acceptable business performance.

Andy Caddy, Chief Technology Officer, easyjet & Danny Quilton, Owner, Co-Founder, Capacitas

DataCore provides intelligent, storage hypervisor software that enables enterprises to radically improve the efficiency, performance and availability of their storage infrastructure through virtualization. Customers worldwide use DataCore’s as their “storage hypervisor” to overcome storage cost, capacity, performance and availability challenges inherent in desktop and server virtualization projects including Cloud approach.

Coventry University took its first steps along  Virtualisation Road in 2008 with 5 virtual servers running under VMWare.  Almost five years later, with  85% of our server estate virtualised and 225 virtual servers running under Hyper-V, this is the story of  the road we have travelled and how we see ourselves going forward towards an increasingly ‘cloudy’ horizon.

We seem to continue to be excited about cloudy things. Our email boxes jammed with information about new cloud services, cloud research reports and invitations to cloud conferences. Then there are the fuzzy edges where cloud merges with mobile or with consumerisation. This paper questions whether the excitement is justified. It discusses barriers to exploitation with the help of real examples and friendly legal advice.

There is a lot of rhetoric about the cloud in all IT verticals, this is no different in eCommerce & multi-channel. With this in mind this presentation seeks to provide some lessons learned insight from our work with major retailers (John Lewis, JD sports, Debenhams) translating this into: how to go about selecting a cloud eCommerce platform; how to successfully implement the platform, and how to manage the platform once it’s in….put simply all the cloud without the fluff. 

Warming up for the evening's  CloudCamp un-conference - some of CloudCamp's regular contributors come together to form a panel that will explore and debate why the least important thing about cloud is technology. 

Panel includes:

Christian Reilly, Manager of Global Systems Engineering, Bechtel

Simon Wardley, Senior Researcher, CSC's Leading Edge Forum

Joe  Baguley, Chief Technologist, EMEA, VMware  

Pat  Kerpan, CEO, CohesiveFT

Chris Swan

A dive into the Clouds, will cover the Journey from away from “Twin Data Centres” to “the provisioning of Services” and the resultant step change in benefits that ensue for Government Services in the Isle of Man:

- Infrastructure cost reduction of 15%, performance increase of x8, a move to OPEX not CAPEX funding

- Services provisioned in a day for business use and scaling on demand

- Security via public clouds, cleansing Data and monitoring traffic before it arrives at the Private Cloud

Resulting in

- Faster, cheaper services

- Is IT better?       

Cloud Computing changes the way organizations plan capacity and use budget. It may introduce new aspects of budget and capacity management. This presentation will discuss obstacles as well as new opportunities. The Speaker will share his observations, with a realistic view of things you should consider when planning and managing your organization. The speaker will discuss and comment on the balance between Elasticity and long-term aspects of budget and capacity planning.

The modern world generates a staggering quantity of data – and the business of government is no exception. In this session we will review the conclusions of a recent Policy Exchange report on the opportunity to use big data to make government faster, smarter and more personal. We will also discuss the challenges this agenda poses for the public sector, particularly around talent, capabilities and civil liberties.

During this presentation, Hans will take you through the best practises with real world examples of how to use CohesiveFT's VNS3 offering to securely connect to IBM SmartCloud Enterprise.

Cloud computing, be it public, private, and deliver in various service models, has become ubiquitous. In most cases companies are using some form of Cloud computing services without realising. Even more worrying may be that some Enterprise architectures and Security Architects are not ready to embrace Cloud computing services to seamlessly and securely extend enterprise computing for the benefit of the firm. The session will look at traditional security architectures and how these should adapt for cloud computing by giving specific examples. 

- Security is a chief concern among adopters, and inhibitor to growth
- Cloud threats elude traditional security apparatus
- This new infrastructure requires a new approach to security (shift in perspective & process)
- Building and managing a scalable cloud security toolset (tools to use / steps to take / etc.)
- The $64,000 question: Who's responsible for a cloud's security? (concept of shared responsibility w/ clear delineation)
- Practical steps to securing your cloud

 This session will show how companies, caught in the path of a natural disaster coped in the aftermath.  Hear about how the use of Cloud Disaster Recovery can get companies IT systems back up and running in the wake of any disaster with the minimum of interruption to service.  With flooding, fire, human error and malicious intervention an increasing issue, learn how EVault partner Data Continuity Group can help with their latest offering - EVault Cloud Disaster Recovery.

Janson  Hoambrecker, Director, Cloud Disaster Recovery Services, EVault, A Seagate Company & Alan  Back, Director, Data Continuity Group

Design and development agency The Distance has partnered with secure cloud hosting provider FireHost to protect it’s own brand and extend protection to its clients.   The relationship delivers security and compliance combined with performance and ease of management.

This gives The Distance two distinct advantages over its peers; the protection it needs to keep cybercriminals from wrecking havoc on its reputation, and the knowledge and tools necessary to bolster its profile as a leading digital agency for ecommerce.

This talk will reveal the technical and commercial details that make IaaS with security such a compelling business proposition for design and development agencies. 

BigData methods and applications have found their way to the banking sector over the last few years, in typical forms such as demographics and marketing analyses, trading trends, consumer sentiment analysis in social media, risk management and, recently, rogue trading detection. However, a much more complex situation exists when it comes to algorithmic trading decision making and execution. The real time requirements of electronic and high frequency trading, and the diminishing windows for exploiting arbitrage opportunities make this one of the most challenging domains in terms of real time data mining, analysis, and the integration of heterogeneous data from multiple sources. We investigate here some of the relevant challenges associated with low latency electronic trading, as well as common pre- and post-trade analysis use cases, before discussing some necessary elements of potential solutions.

The pools of data available to organisations continue to grow in size and complexity, yielding both new opportunities and challenges. How should organisations be thinking about their data analytics and management needs and where should they start making improvements? In this presentation we look at the areas that organisations are looking to address and the technology approaches available. We consider how to architect the resulting hybrid environment, the steps organisations need to take and the traps they need to avoid in the journey towards better data management.

The concept of Big Data is now widely accepted and understood. But as powerful as it is, Big Data on its own it does not deliver any real value.  The practical benefits it can bring are only now being addressed. In this session Talend looks at the next 5 killer apps that are so necessary or desirable that it proves the core value of Big Data and the advantages it will deliver to you and your organisation.

This presentation will cover how to build out and scale an architecture to use the cloud to deliver services and products. This includes what you need to consider in exposing content through the cloud and a Case Study covering Olympics delivery to LOCOG, Sky, MSN, The Times, The Telegraph and many others.

451 Research has been tracking the use of cloud databases – and the lack thereof – for a number of years. Finally, big data seems to be driving increased adoption of cloud-based data management and analytic services. This presentation explores the potential for two of the most hyped concepts in IT to create a perfect storm of disruption.

2012 was a year of significant growth for Everyclick Ltd, the internet shopping and charity giving company, and its flagship product Give As You Live.  Growth was of such magnitude that it is no longer worth measuring in percentage terms as the numbers rose to orders of magnitude.  But, “Why?” is now the question.  Polly Gowers, OBE  will of talk of her success and how she introduced a cloud based analytical platform, designed to grow with the business, that would investigate the root causes of customer behaviour and help design marketing and operations supporting growth in the future.

Enterprise organizations are increasingly using Hadoop to analyze Big Data, but realizing true value requires careful consideration of all your infrastructure choices. The power of Hadoop lies in its built-in parallel processing within a cluster environment with the ability to scale in a linear fashion to process a query against a large data set and produce a result.  When looking to build out a Hadoop cluster, IT administrators need to balance node performance, based on CPU, memory, storage and network resources, with cost.  While large webscale deployments implement thousands of nodes optimized around minimum cost, such scale is not physically possible for most enterprise environments where rack space is at a premium. Enterprise deployments are likely to have much lower node counts and consequently much higher CPU and memory resources per node. Investment in the right infrastructure technologies to enable optimum performance with these dense nodes becomes paramount for reaping maximum value from Big Data analytics in the enterprise.

Overall performance of a Hadoop cluster depends on achieving a balance between CPU, memory, networking and storage within the individual nodes. Increasing CPU and memory resources in a higher power system unbalances that equation. In order to rebalance it, 10GbE NICs and switches are the logical choice to upgrade the networking components, while emerging storage acceleration solutions are making storage area network (SAN) integration a viable option for Hadoop. To be sure, there are many details around fine-tuning the environment, but the foundation is straightforward. High-performance I/O and advanced storage technologies make sense for dense Hadoop nodes. Such infrastructure choices provide the scalability of network and storage resources in conjunction with compute and memory, which will maintain the balanced node architecture required to optimize cluster performance in the enterprise.

In this session, we will explain how Big Data is already impacting data center architectures and how to build an optimized storage and networking infrastructure for the future. We will also explain how enterprise IT can leverage cloud storage while maintaining iSCSI and Fibre Channel local storage infrastructure.

1. Business Requirements: Understand the requirements and challenges associated with storage infrastructure for Big Data Solutions
2. Integrating New Systems: Identify optimized solutions available today, such as Hadoop/Map Reduce, and potential solutions in the future
3. Understand the benefits and challenges of each solution approach, and what considerations should be taken into account

The presentation will discuss how CERN has built a worldwide distributed computing environment to support analysis of the 70 PB of LHC data.  As part of the "Helix Nebula – The Science Cloud" initiative CERN has been moving parts of this environment into the cloud.  The talk will describe some of the challenges and successes, and will discuss the outlook for scientific Big Data processing in clouds.

Ian Bird, Worldwide LHC Computing Grid Project Leader, CERN & Bernino Lind, COO, CloudSigma

Make your employees as productive on the go as they are in the office.

Understand the upsides to working from anywhere; 

- Increased employee retention through a better work-life balance
- Drive business growth
- Recruit the best employees wherever they are
- Remove travel and travel costs
- Less office space required, reduced office costs
- Improve customer service quality and speed
- Control corporate data and compliance

Using Citrix CloudGateway, ChannelCloud can deliver an enterprise mobility management solution that securely delivers mobile, web and Windows® apps and data to any device. It empowers employees with a self-service enterprise app store that provides access to business apps and data, leveraging the consistent, rich user experience of Citrix Receiver. CloudGateway also provides identity-based provisioning and control for all apps, data and devices, including employee-owned devices. These capabilities enable IT to protect enterprise apps and data with policy-based controls, such as restriction of application access to authorised users, automatic account de-provisioning for terminated employees and remote wipe for data and apps stored on lost devices. 

Speakers:

Paul Byrne, CEO ChannelCloud UK/IE

James Hailstone, CTO ChannelCloud UK/IE

Mike Blumenthal, Citrix Territory Sales Lead Cloud Solutions

Rapidly rising data volumes and aggressive access time requirements are putting pressure on businesses to keep up with the demand on a cost effective basis.  As a result, many businesses are looking to service providers to help meet their Big Data needs, who in turn must deliver price-competitive yet profitable service lines.  The legacy architecture for these services, using multiple tools for Backup/Recovery, Disaster Recovery and Business Continuity, operating in separate silos, is the source of the problem.  Learn about how Actifio's revolutionary data management solution is powering some of the world's largest service providers, that lets SPs deliver profitable, scalable enterprise-class SLA-driven Big Data services.

Most enterprises today are in a hybrid cloud world - running some of their workloads inside the data center and some in the cloud.  As more companies are looking to move up the cloud stack into PaaS, having a platform that runs in a hybrid cloud becomes critical.  Ric will talk about the approach IBM is taking in its PaaS solutions, and how service providers are key. 

In a global economy increasingly driven by knowledge-based services, corporate leaders are continually looking for opportunities to electronically bond elements of their value chain with customers, partners and vendors.  In some cases, these B2B linkages are driven by the need for innovation.  But in many cases they are driven by survival instinct - value chains in an ever-changing ecosystem of players need to evolve or die.  In this presentation, Savvis' David Shacochis will discuss these B2B ecosystem challenges facing corporate leaders and how solution development kits are evolving in the cloud to address them.

Gartner’s* recent IT services survey revealed that the role of an internal cloud services broker (CSB) is emerging. According to Gartner, IT organizations are realizing that they have a responsibility to help improve the provisioning and consumption of distributed, and often complex cloud services for internal and external users. There are applications available that can integrate disparate technologies both in and outside the organisation into a simpler, unified platform that enables IT to manage multiple clouds. In this environment, dashboards would allow administrators to easily monitor and manage the allocation, usage and consumption of available resources within distributed datacentres and clouds.  Using such applications will enable IT organizations to become Cloud Brokers and retain and build influence inside its organization as the adoption of cloud increases.

Cloud computing is a disruptive transformation of all of IT. Come see how Nokia Siemens Networks, the specialist in Mobile Broadband, utilize Infrastructure as a Service clouds to deploy, orchestrate and manage applications for the Telco vertical. The presentation and demos cover aspects such as resource management, composite services and unified security approaches across underlying infrastructures.

LuxCloud offers white label solutions enabling resellers, hosters and service providers to sell online any and all of the services and applications available on the platform. The range of applications is constantly evolving reflecting the needs of the market and includes Web and Application Hosting, Messaging & Collaboration, Business Processes and Infrastructure packages. Recently LuxCloud launched Hosted365, yet another reseller opportunity and the latest application available on the LuxCloud platform.

Far more than a cloud application catalogue, LuxCloud assists the forward thinking reseller and service provider by aggregating software and services from market leading vendors.

Using Parallels Automation as a Service (PAaaS) through LuxCloud platform and control panels, LuxCloud enables the smooth and rapid deployment of automated provisioning, billing and servicing processes.

Part of DCL Group, LuxCloud was founded in 2010 and is headquartered in Luxembourg.

Internet connections don’t offer an SLA, generating concern among many organizations that must deliver services with quality of service (QoS) over the Internet. This is exacerbated when public clouds are used in combination, as the connections between public clouds are dependent on Internet performance and therefore may negatively affect end user QoS for services hosted across multiple public clouds. Identifying a need for a connectivity solution that enables clouds to be connected, Interxion will use this session to demonstrate how cloud providers can extend their coverage across multiple public clouds and to hybrid clouds via co-located carrier-neutral data centers.

Use of cloud computing has quickly become commonplace by businesses today. There are many Cloud providers who all offer different levels of service and guarantees, but many businesses choose just one provider. Multi-provider hybrid Clouds enable the freedom and flexibility to choose the right provider to deliver the right service for each of your needs. 

The establishment of ‘fibre highways’ is a fundamental prerequisite for a data centre proposition to function. Since infrastructure limitations sit at the heart of the connectivity issue for peripheral London geographies, in the event of a data centre owner/operator realising a well interconnected, diverse site offering, the peripheral geography data centre value proposition changes fundamentally. This is due to the fact that this proposition enables connectivity rates that can compete with inner city data centres, lower rental price points and an ability to realise redundancy across geography. Hear about the pivotal role Digital Realty is playing in ‘Enabling the Cloud’ for customers across Europe. This incorporates a range of activities, from the physical provisioning of fibre infrastructure and influencing the design of such networks, through to the selection of carriers and associated service offerings.

Hyper-connected data centres are all the rage, especially in London, the most well connected city in the world. But does it really matter whether you can directly connect to 100+ carriers, or is it sufficient to know that you can reach the important ones? This presentation will argue that service providers and enterprises don’t need to pay a premium for connectivity and physical proximity that they often have little need of. 

Many cloud service providers have come from the ISP or Managed Hosting business with the hope for increased growth and higher margins.  For many, moving to virtual servers and a nominal API has not unleashed the floodgates as hoped.  It is easy to look at the mass of capital and marketing available to AWS and say, "well how can we compete with that?"  The answer is, you can, by eliminating the gateway obstacles to using your cloud offering through channeling consumer demand to "bring their own" - in the cloud service provider case this is Bring Your Own Image and Bring Your Own Network.

As cloud services rapidly evolve so are customer expectations. In its initial phase the products and services were delivered with limited functionality and relatively limited SLA’s. These products and services were enough for the early adopters who accepted or worked around the limitations, but as the cloud rapidly goes mainstream customer demands are changing and so must the services and providers.

Businesses are increasingly asking for more cloud-based apps, and they want those apps to be social and connected across their business. In this presentation Melissa will look at how salesforce.com is helping ISVs reinvent enterprise applications and providing them with the right combination of technology, distribution and support necessary to deliver these connected apps.

Companies are moving increasing varieties of workloadsto the cloud and discovering they need hybrid cloud solutions.  From security to network to colocation to managed hosting to cloud to ITO and consulting services, Savvis offers a unique stairway to cloud solutions for companies.  The Savvis Enterprise Cloud Ecosystem program extends this stairway with innovative partner solutions to meet rapidly changing hybrid cloud needs.   This talk will introduce Savvis’ offerings, explain the ecosystem partner program and feature some ecosystem partner use cases.

Capture of incoming documents on arrival and loading these to cloud based document management and business process workflows provides massive benefits to adopting organisations by enabling and managing timely process completion including remote worker participation

Examples of live business applications including Digital Mailroom, Accounts Receivable and Accounts Payable illustrate ROI and value added application to managing both clients and suppliers. A detailed case study shows  how moving out of the box into the cloud has transformed HR management for a leading UK Retailer delivering real business benefits, measurable savings, business process improvement and enhanced compliance ensuring swifter boarders agency audits.

Cloud represents a significant opportunity for service providers; however, launching a new cloud service that meets the needs of a global enterprise is difficult. A pioneer in the cloud computing industry, Keao Caindec will share the challenges and secrets of building a world class cloud offering and introduce a way for service providers to collaborate through a global cloud exchange.

The arrival of secure , scalable and on demand computing, network and storage infrastructure has heralded the real possibility that in future the physical delivery of equipment and software will be replaced by online enterprise application stores where you can design, create and manage your entire ICT infrastructure and services. Matthew Finnie explores the practicalities of this, its near term likelihood and the hurdles that will need to be overcome before it is ever to become a reality. 

SMBs are screaming out for education and support around cloud adoption and the channel are ideally placed to deliver it. In fact, cloud adoption has increased by 27% amongst first time users in the past 18 months alone. So why are so many channel partners slow to get on board and reluctant to accommodate cloud in their business models? The opportunity the cloud presents the channel is huge. We discuss how integrating cloud into your business portfolio and educating SMBs really is that simple, and discuss the future for channel partners who do not make the changes to embrace the cloud. 

Exponential-e is a data centre services provider including its recently launched Private Data Centre cloud service centre delivered through its 100GigE network. Abiquo has provided its cloud orchestration and management software to manage the infrastructure for Exponential-e’s services and provide an award-winning web interface both end-users to select applications, infrastructure and services and for IT administrators to manage to provision it through the a single solution. By working with Abiquo, Exponential-e was able to launch its Private Data Centre cloud solution to market in a short space of time. Learn how Abiquo’s software enables simplicity for any infrastructure and slashes time to market for service providers in deliver new cloud propositions to customers.

Much is being made of the potential for smaller cloud service providers to build competitive positioning and reach through a federated model. In this presentation you will hear Tony explain the pitfalls and difficulties of making the federated approach work. Tony will show that creating differentiated services can often create much faster market traction and a client base that is more defensible than striving for a federated offer. You will also learn the 5 steps that you can take today to accelarate the development of your differentiated products and services.

The world is changing. Internal and external factors are affecting organisations – consumerisation, service culture and technology to name a few. ‘Cloud’ is not a new solution – so why is 2013 the time for change and how can organisations utilise technology developments to harness  trends and achieve business outcomes? 

Cloud computing is so much more than an IT deployment model; it has changed the supply chain for IT irreversibly and has created new vendors, new service expectations and new revenue streams, whilst reducing others in the process. This has naturally had an impact on the IT channel that has traditionally provided the bulk of on-premise IT solutions in the past. Join this exclusive keynote that will be announcing the findings of the most recent body of research by CIF into the impact of cloud computing on the channel in the UK and Ireland, looking at the drivers and challenges for organisations selling IT solutions, understanding the biggest impacts upon their businesses in supporting cloud services along with the opportunities and challenges they face in 2013 and beyond.

Speakers include: 

Andy Burton, Chairman, Cloud Industry Forum

Jerry Crossfield, MSP Leader, IBM UK & Ireland

This session will cover the What? Why? Who? and How? of the CIF CSP Code of Practice certification program, explaining why CSPs need to become certified and the benefits of the certification kitemark, how to sign up and an overview of the process and requirements, including recommendations from the certification body and industry experts.

Databarracks, who have successfully Certified against the CIF Code of Practice will talk about why they chose to invest effort in Self Certification, the impact upon their internal processes and how it has helped them succeed in a diversified market. With a clear benefit for other Service Providers, this session will highlight the importance given to building trust for online and hosted services to drive commercial success, but end users will benefit from understanding the rigour CSP’s go through to ensure they are transparent, capable and accountable to their customers.

The move from an on-premise IT operation to adoption of cloud services can have deep impact across any end user organisation as it changes the balance of practical accountabilities and day-to-day processes, involves new parties and can, if not properly contracted, leave organisations with gaps in their delivery

So you’re setting up a cloud service, or thinking about moving to one? Whether it’s private cloud, outsourced, or a public sector cloud, what is emerging, is a set of challenges that has become common place across the industry whether you are a service provider, enterprise business or public organization. This session will focus on best of breed practices that help to mitigate your concerns over security, robustness and operational management tools that need to be modified and modernized. Joining Antonio, is Peter Rossi, who will illustrate practical evidence of how Skyscapecloud not only matched the cloud requirements of the UK govt. but exceeded expectations by implementing the latest best of breed technologies and processes

Speakers include:

Antonio Piraino, CTO,  ScienceLogic

Peter Rossi, Head of Orchestration at Skyscape Cloud Services

In the past 3 years, Citrix has been actively engaged in more than 200 cloud deployments with unique use cases in all major industries. After an initial rapid adoption from Service Providers, a shift occurred in 2012 when 50% of new customers cloud projects deployments emerged from Enterprises, Universities and Government. After the emergence of Utility Computing, we see IT-as-a-Service transforming these industries. In this session, we will discuss the impact of cloud computing in these sectors and the tangible benefits achieved.

Vadarmoss are a small recruitment company focusing on financial and technology sectors based in central London with a small team who often work remotely. When Vadarmoss’ hardware reached its natural end of life, they engaged with a number of suppliers about moving to the cloud to reduce costs and give them flexibility as staff levels increase. Find out about their decision making and outcomes in this first hand case study.

Organisations are exploring how best to adopt Cloud and ‘As a Service’ market offerings. Whether to architect internally, embrace externally or utilise a hybrid model, building the business case ensures the organisation can explore and extract the best value and service from technology or, a cloud provider. ANS will share some business case data that has allowed some of its customers to build a compelling case to move to the cloud.

Cloud really is that simple, however huge confusion in the market place still remains. Many organisations are still trying to understand how their business strategy can be supported by cloud

computing. We discuss the many ways in which we have helped business make the move to the cloud and how a mix of on-premise and online services are likely to be the best fit. With real life examples from businesses already driving productivity and efficiencies from the cloud, we show that whatever your business drivers you can seamlessly and quickly integrate cloud into your business and IT environment.

IT is charged with compliance and security at a time when users -- as consumers -- are dictating the future. With explosive growth in cloud services, coupled with incredible adoption of mobile devices and applications, IT is faced with new challenges:

- Whose device is it, and where is it?

- Who owns the applications being used?

- Is the user authorized to access data or applications on the device?

- What network is it on?

- Can enterprise data be secured in a world of empowered users, SaaS apps, and cloud computing?

Unfortunately for IT, it is virtually impossible to empower users in this increasingly consumerized world without increasing \risks to the enterprise.

Dealing with these challenges requires a profound change in the trustworthiness of our computing infrastructure. We need systems that are inherently trustworthy – by design. If such a thing existed, the infrastructure would shrug off attacks, protect enterprise assets at all times, and guarantee the privacy and confidentiality of the user.

This is a quote attributed to Steve Jobs and very much applies to Cloud computing too. Much of current discussion centres on the technology but it is only by investing in organisational and process change, decision making frameworks, financial mechanics, and importantly cultural change will we make it easy for our customer or user - and get them excited too. Mike will share aspects of how Unilever are rising to this particular challenge.  

Cloud style computing represents an on-going move towards simplicity and the abstraction of complexity. The OS is moving from being the hardware abstraction layer to being the data center abstraction layer. This change will bring new patterns in the provision and consumption of IT services which will enable IT to handle modern customer expectations.

As more businesses look to invest in cloud technology, IT decision-makers seek to calculate the true value of their investment in moving their IT infrastructure to cloud. Is it cost the only factor to consider or are there wider benefits for the business? Michel Robert, MD at Claranet, discusses the issues and highlights key findings from recently commissioned research; while Clive Malcher, Head of Product Development & Technology at Channel 5, talks through Channel 5’s approach to ROI, and how they assess the value of their investment in cloud.

Michel Robert, Managing Director, Claranet & Clive Malcher, Head of Product Development & Technology, Channel 5

In this presentation, Ryan Shuttleworth, Technical Evangelist for AWS, will introduce the Amazon Web Services platform and talk about the transformations cloud computing brings to IT infrastructure and the way applications are built and delivered. In this presentation AWS will touch on topics such as turning big data challenges into opportunities; building scalable, automated architectures; and building data driven architectures. Discussing various technologies and customer examples, you'll find out how many companies using AWS transform their delivery of IT.

After highlighting the driving forces that are accelerating customers towards a Cloud solution, the available options are explained by Justin Oliver from VMware, the global leader in virtualisation, and Martin Wright, MD of Techgate plc, a leading Managed Services Provider (MSP), with an emphasis on ensuring you are using a Trusted Cloud solution. 

Martin Wright, Managing Director, Techgate & Justin Oliver, Senior Systems Architect - EMEA Region, VMware 

Not long ago, this major global bank's IT spending went to basic infrastructure maintenance that provided no measurable strategic advantage.  By fully embracing the core tenets of cloud computing, policy-based automation, and vendor multisourcing, CBA halved its non-strategic IT spending. Join Eric Pulier, CEO ServiceMesh as he shares how this banking giant transformed its IT infrastructure from cost center to driver of business value with results such as:

- $100 million(Au)  in savings per year in IT infrastructure costs, savings that are now reallocated to strategic initiatives.

- Service delivery times that have been reduced to 15 minutes for pre-production and 24 to 48 hours for production environments.

- 74% of IT spending is now dedicated to strategic initiatives, up from 50% fewer than five years ago.

Migrating to an agile IT operating model and adopting “as-a-service” IT delivery wherever possible has allowed the bank to deliver more secure and reliable services at less cost, raising the overall efficiency of IT. And, most strategically of all, IT now is a driver of business innovation and quantifiable strategic advantage.

With plenty of customer examples, you’ll hear Phoenix’ proven transition process explained in 5 easy steps and see how it could be applied to your business.  Using real life examples and citing recent migration projects, Martin will explain how to ensure a successful journey to the Cloud.  Concentrating primarily on the ‘how’, as well as the ‘why’ and ‘when’, this session will compare successful migrations against less successful ones and give practical advice in ensuring your Cloud solution meets your business objectives.    An important session for understanding how to take the next step, or as a comparison against other projects.

There are a variety of options for deploying telephony services into businesses today.  This presentation discusses the options and explores the pros and cons of deploying communications in different ways from on-premise, all the way through to fully cloud enabled telephony solutions.   Britannic’s technology and services are specifically designed to enable businesses to take the best parts of any deployment option and tailor the technologies around their requirements.

This presentation examines how cloud computing offers an alternative to traditional on-premise local based computing and considers the benefits of hosting desktops and apps in the cloud rather than on local hard drives. The presentation then provides tips and practical advice on the steps businesses should take if they decide to adopt a hosted desktop cloud service.

With secure networking as the connective tissue between cloud-based applications, the industry is realizing how important network provisioning is to an effective hybrid cloud strategy.  Software-defined networking is the buzz-term of the day, but how is it actually being implemented?  And how can it benefit enterprise IT?  Join Savvis' David Shacochis to discuss some of the ways that established cloud service providers are thinking about software-defined networking and where it can be actively used today.

Cloud really is that simple, however huge confusion in the market place still remains. Many organisations are still trying to understand how their business strategy can be supported by cloud computing. We discuss the many ways in which we have helped business make the move to the cloud and how a mix of on-premise and online services are likely to be the best fit. With real life examples from businesses already driving productivity and efficiencies from the cloud, we show that whatever your business drivers you can seamlessly and quickly integrate cloud into your business and IT environment. 

Dock10 is connecting a community – the first of its kind in the broadcast industry – at MediaCityUK.

Having overseen the installation of over 20 thousand kilometres of optical fibre and with every leading connectivity service provider and community of interest network present on campus, dock10 has created a network at MediaCityUK that can touch every location in the world where content is either created or distributed from.

Hosting independent production companies alongside leading broadcast enterprises, dock10 facilitates smooth workflows between on-site and off-site partners and is busy innovating – rolling out a number of cloud services to campus tenants and beyond - enabling unprecedented levels of collaboration.

- In what way is the cloud relevant to the broadcast production industry?

- How is dock10 using cloud principles to innovate, delivering flexible technology to support the migration to digital for our customers?

Paul will attempt to answer these and more together with an overview of the rise of the UK’s leading content hub and the ambitious plans for tomorrow.

David will give an IT Director’s view of his own journey to a cloud hosting environment.  Drawing on his many years of experience in the travel industry and using personal anecdotes, he will explain how Superbreak have transitioned their customer facing website and back office systems to a cloud platform. You will find out what went well, what lessons were learnt and what practical advice David would offer anyone considering a similar project.

The Met Office had a business challenge to re-engage with weather enthusiasts and support UK Education. This talk will walk through the stages of the project that led to the delivery of an affordable and award winning application that has exceeded expectations and is completely built upon cloud based infrastructure.  The aim of the talk is to outline approaches and experience that will increase the chances of delivering a successful entry into Cloud based applications.

Charles Ewen, CIO, Met Office and Dan Rossner, PA Consulting

Moving applications to the cloud requires infrastructure that can provide truly global Internet scale, performance and availability. The cloud has evolved and is no longer only a virtual server affair. Today's cloud needs to be a hybrid of virtual, bare metal and private clouds. All of these servers need to be quickly deployed on a shared network and managed through a highly automated platform or a robust API. All without sacrificing the consumptive billing model, where you only pay for what you use.   

Rider Levett Bucknall, the world’s third largest construction practice in the world with more than 100 offices is committed to delivering more services and efficiency with less resource, money and waste. Hear how RLB turned to the cloud to support these objectives through a range of managed network, data and Exchange services.

Every Organisation in the UK needs to implement Real Time Information (RTI) in 2013. RTI needs integration between Payroll /Pension Applications and BACSTEL –IP as well as HMRC connectivity so there are important security and confidentiality considerations.  In addition RTI has to be implemented between April and October so there will be a RTI Project Tornado sweeping across the UK with significant spikes in transitional activity.  The presentation will explain how a Hybrid Cloud Solution that utilises SaaS, Private/Public Cloud and On-Premise deployment or a combined approach will meet the business, technical and legal requirements of RTI.  

Martin Wright, Managing Director, Techgate & Doug Clark, Cloud Leader, IBM United Kingdom Ltd

The purpose of this session is to examine to what extent enterprises are adopting Cloud delivery and which workloads are moving to Cloud delivery platforms.

Using data gathered from both 451’s early adopter and mainstream IT buyer research, the session will consider Cloud adoption rates and assess how significant Cloud is for workload deployment today, then consider what is likely to happen over the next few years.

The purpose of this session is to shortly present the exopoint application and how we scale the application on a cloud infrastructure. We will explain the constraints required by our customers for data protection and the challenges we faced for its implementation and the rapid scaling we are dealing with. Finally as the company is moving forward developing new services we will detail our technological recommendations from configuration management and automation tools to complete shift to PaaS.

As data service providers increasingly move toward an Amazon-like model of storage and computing in the cloud, they face the need to keep hardware costs low while maintaining enterprise-class data integrity and performance standards, all while keeping management time and effort to a bare minimum. Nexenta Open Storage architecture gives answers to challenges like :

- Simplifying the Integration process

- Greater Flexibility and Scalability

- Deliver Superior Services based on ZFS technology 

Nephos Technologies are an independent Cloud Services Broker, helping our customers to get the most from public, private and hybrid Cloud environments, a key component of our service involves securing you Cloud infrastructure.  We will be discussing how to make sure that your Cloud deployment is secure, some of the potential pitfalls that need to be avoided and we'll also be trying to overcome some common misconceptions around the security of Public Cloud services.

SSDs provide the performance needed for cloud applications, however can be cost prohibitive unless equipped with MLC flash. Client MLC SSDs wears out quickly in write-intensive applications, forcing organizations to constantly rip-and-replace drives. This presentation discusses what organizations should look for in SSDs to avoid the rip-and-replace game, and skyrocketing TCO.

To date, the rapid adoption of cloud-based services in business has been less true of one of the most frequently used, critical, IT delivered services – voice. This session will cover why voice has come of age and how adopting a voice platform in the cloud can deliver your organisation commercial, operational and compliance benefits otherwise unachievable from traditional voice services. By using examples of companies that have adopted cloud voice services to transform how their business communicates and operates, such as Groupon, to a top tier, large German bank who has achieved regulatory compliance with the FSA, we will demonstrate why voice needs to be part of your cloud strategy in 2013.

Cloud, Mobile, BYOD, Big Data and Social Computing are fundamentally changing how your workforce and your customers access applications.

Single sign-on (SSO) to these applications is a requirement for security and convenience reasons.

Enterprise businesses demand to leverage their current identity management and security practices across internal and cloud applications, for both the web and the mobile environment.

This session will discuss how an Identity Bridge can fulfill these requirements without getting into another big Identity and Access Management project.

Topics include:

What is an Identity Bridge and what drives its need.

What are the trends in SSO across web- and mobile cloud applications

The cloud has reached maturity and is no-longer for Test & Dev or Backup and DR.  Databarracks and SolidFire explore what you need to know before putting your business critical applications in the cloud.

Dave Wright, CEO & Founder, SolidFire & Mark Thomas, Solutions Architect, Databarracks

This session covers Cloud Security. It covers the risks to IT systems from the use of Cloud services and the things to think about before using Cloud. The balance between the benefits of cloud from a cost saving perspective and the issues around being able to prove due diligence and DPA compliance are covered, with some of the know pitfalls covered. There is a paradigm shift in the way assurance and compliance are handled using virtualised environments and an introduction to managing the risks is provided.

In my presentation I will highlight the aspects customers need to look into when moving to the cloud most notably security, privacy and transparency.

The  session will highlight best practices around  how to build secure cloud infrastructures, the need for a security lifecycle strategy and elaborate on industry alliances most notably the Cloud Security Alliance. 

Many organisations think they’re fully aware of corporate governance around their data.  However, data in the cloud is a completely different scenario and one that can lead to organisations being reticent to place certain areas of data into the hands of others.  This presentation will cover the many different facets of placing data in the cloud; what to be aware of with particular regards to data residency, security and protection, including:

- Understand you local data protection laws and residency requirements and assess your providers ability to meet these requirements
- Does you provider give you the ability to control where your data resides, is this available on a service by service basis
- How easy is it to move your data to another provider should a change of ownership take place that potentially puts your data at risk
- Ensure that the provider has the ability to fully delete your data including backups 

The latest Targeted Attacks, so called Advanced Persistent Threats (APTs), are adept at starting with a bridgehead into a chosen organisation, and then moving laterally within to seek out and compromise data rich assets within the corporate perimeter.  This session will outline a defence strategy that starts with the assumption that the server to the one you are trying to protect is already compromised and plans the protection accordingly.  It will then show that once you’ve adopted that approach for protection of your key assets that same model translated directly into an Infrastructure as a Service (Iaas) model.  That makes cloud security – public, private or hybrid – just another day at the office!

The OpenCloudware collaborative R&D project aims at building an open software engineering platform, for the collaborative development of distributed applications to be deployed on multiple Cloud infrastructures. It will be available through a self-service portal. We target virtualized multi-tier applications such as JavaEE - OSGi. The results of OpenCloudware contain a set of software components to manage the lifecycle of such applications, from modelling, developing and building images, to a multi-IaaS compliant PaaS platform for their deployment, orchestration, performance testing, self-management (elasticity, green IT optimisation) and provisioning. Applications can be deployed potentially on multiple IaaS (supporting either one IaaS at a time, or hybrid scenarios). The results of the project are gradually made available as open source components through the OW2 Open Source Cloudware initiative. The OpenCloudware project is coordinated by France Telecom Orange, funded by the french Fonds National pour la Société Numérique (FSN) and endorsed by competitiveness clusters Minalogic, Systematic and SCS. The project runs between January 2012 and December 2014.

This presentation will cover practical and pragmatic considerations for deploying big data infrastructure in a public cloud. How to optimise deployments, efficient purchasing strategies and hacks that make big data workloads fly the cloud. The presentation is founded on real world examples from big data customers from industry and the scientific community that use CloudSigma to process their workloads.

How can we regain control of our data and get a complete view of critical information, while still reaping the many benefits that SaaS has to offer?  The explosion in Software as a Service has changed the world of data access dramatically.  This session will discuss Connectivity as a Service, which allows you to gain full visibility to your business data wherever it may reside.  This service plugs seamlessly into  your existing BI, ETL and integration tools allowing SaaS data to be accessed as easily as if it were still stored on premise in a database.  

Jeff Reser, DataDirect Connect & Cloud Marketing Lead, Progress Software & Jaime Meritt, Cloud Product Management Lead, Progress Software

Companies leveraging the cloud for applications and infrastructure are facing challenges in moving big data in and out. The bottleneck in transfer speeds severely limits their ability to leverage the available computing and storage resources. This session will discuss cloud infrastructure deployment options and considerations, and highlight several real world examples of organizations across different industries using big data in the cloud for ever-greater efficiencies and innovation.

This presentation will cover popular use cases for cloud including storage clouds and enterprise or application specific clouds. It will outline your options for cloud and how to create a cloud business case helping you gain an understanding of how popular cloud use cases are architected and implemented and the essential elements to include in an RFP/RFI, based on the cloud use case and the business case.

The presentation will illustrate the existing operational challenges businesses face today using RDBMS systems despite using fast access in-memory and solid state storage technologies.  It details how IT is harnessing the emergent Big Data to manage massive amounts of data and new techniques such as parallelization and virtualization to solve complex problems in order to empower businesses with knowledgeable decision-making.   It covers the rapidly evolving big data technology ecosystem for implementation in private and hybrid cloud-based environments to Store, Access, Secure, Prepare for analytics and data visualization to derive business intelligence. 

The session closes with a closer look at Hadoop from both a compute and storage perspective. The presentation will describe the key aspects of Hadoop storage, the built-in Hadoop file system (HDFS), and other options for Hadoop storage that exist in the commercial, academic, and open source communities.  It will look at what other storage options have been adapted to work with Hadoop and how they differ from HDFS and outline the key tradeoffs between storage options including performance, reliability, efficiency, flexibility, and manageability.

Tellybug uses Cassandra to handle the unique demands of TV scale interaction. Malcolm will talk about the challenges faced, why Big Data solutions were appropriate and some of the lessons learnt from running a very high traffic site on Cassandra.

The use of Ethernet fabrics as the foundation for next-generation data centre networking has garnered much industry attention over the past year. Driven by advanced virtualisation, the data centre of the future is rapidly becoming a reality today and will be characterised by network use and optimisation for both public and private cloud computing.  Join Brocade, the market leader in Ethernet fabric, to understand the strong potential role that Ethernet fabrics can play as a key enabler for your next-generation data centre.

Get ready to take everything you thought possible to the next level. Tony Lucas not only show how basic data centre automation can have a major impact on operational efficiency and cost as well as a positive impact on customer experience but he will also show how Smart Filters, Bento Boxes and other Flexiant innovations give you the power to automate the data centre, drive extraordinary efficiencies, massively reduce operational costs and risks and remove many customer pain points.

For anyone wanting to create a sustainable cloud services business that customers love this is a session that should not be missed.

Systems experts and integrators (like Infosys) tackle the demands of their clients' IT growth strategies daily. 

Challenging requirements ranging from deploying technically resistant business continuity architecture that meets data protection act compliance, or ensuring that infrastructure adopted today will adhere to PCI DSS updates in the future are typical examples. 

In striving to meet these demands, SIs have access to an almost baffling array of solutions that offer the best, and worst, of compatibility, interoperability, and security, with SIs often finding themselves squeezed in a compliance vs innovation conundrum. Being so close to the coalface, Infosys has extensive experience of the challenge and how to address it. 

This talk will look at the role that secure cloud IaaS plays with other hosting solutions and managed services, tackling a broad range of business requirements for European enterprises.

As more companies move datacenter applications and significant amounts of data to the cloud, opportunity is created for channel organizations. Enterprise IT departments face time-consuming, complex and potentially expensive obstacles stemming from heterogeneous datacenter environments featuring different protocols and technologies and varying compliance and data retention requirements.

Today’s Data Migration Solutions (DMS) offer a fantastic, horizontal approach to expanding business opportunities for channel organizations. With a relatively small investment, channel organizations can expand their service offerings and their addressable market by becoming trusted experts in data migration strategies and execution. Success in the channel has always depended on delivering technical expertise along with great client service. Channel organizations can provide highly needed migration services for clients, along with a solid growth strategy for themselves, by matching the right DMS with technical competencies and education.

There are a number DMS packages to choose from, but with few exceptions, one that is heterogeneous, block-based, secure and that works with any Storage Array will offer the most flexibility and ease in migration. Expanding Service Provider Opportunities with Data Migration will prepare channel organizations for capitalizing on data migrations to the cloud by examining the following key points:

1. Business Requirements: The need to transfer and convert data may be driven by multiple business requirements, including Storage Migration, Database Migration, Application Migration, Business Process Migration
2. Integrating New Systems: Data migration is a key element to consider when adopting any new systems, either through purchase, acquisition or new development
3. DMS: Dedicated data migration solutions incorporate multi-protocol connectivity, making it possible for data and applications to be moved easily from iSCSI, Fibre Channel, or FCoE environments to other iSCSI, Fibre Channel, or FCoE environments
4. Block-Based Technology: Whether using Online or Offline Data Migration, Local or Remote services; safe and secure migrations leverage block-based technology

• Block-Based Technology: Whether using Online or Offline Data Migration, Local or Remote services; safe and secure migrations leverage block-based technology
• Professional Services: IT administrators have the choice of migrating data on their own or hiring someone to provide the service; so what’s best for you and your organization?

Something big is happening in IT, but how does the most persistent of IT components, storage, need to change in order to allow organisations to realise the benefits promised by cloud computing? In this short presentation Ian will discuss the future architectures that will underpin cloud storage services, and how EMC's Software Defined Data Center Strategy will enable organisations to manage their transition to the Cloud.

In this presentation I’ll discuss how accessing services via the Cloud drives changes to the way IT traditionally procures Software and infrastructure.  Both the benefits and the pitfalls will be considered, as well as discussion on the changing spheres of influence of the CIO in the face of DIY application consumption at the departmental level.

In a world of cloud services, how can the CIO emerge as a driver of technology-enabled business transformation? Based on recent findings  from a Colt commissioned Forrester Consulting project, we will outline the forces that CIOs are confronting and highlight the significant implications of how the role of IT will change in the years ahead.

More and more types of cloud service are being released each year – with so much to choose from in the marketplace, and so many different types of service on offer, how can you choose the right cloud for you? Learn more about the clouds on offer, and why open source is so important in today’s cloud market

With many Enterprise cloud projects proceeding at a glacial pace, the contrast has never been greater between the 'haves' (smaller ISVs) and the 'have nots' (larger Enterprises) when we're talking about in-production, revenue-generating, innovation-delivering cloud services. So what factors are contributing to the differences in success? What criteria are being used to successfully evaluate the suitability of cloud projects? This DNS Europe presentation will discuss our experiences gained from working with ISVs and highlight lessons that may contribute to more successful Enterprise cloud initiatives.

A large proportion of the IT Service provider industry have yet to define their longer term strategy around Cloud. Should they build out their own platform or partner with a Cloud Aggregator such as ChannelCloud?

Either way they must now take decisions on this strategy. If not, throughout 2013 their clients may very well seek Cloud services elsewhere!

Paul Byrne will first share his thoughts/experiences around adoption of Cloud within SMEs . Joshua Jost will then summarise his experiences to date and why Brightside Cloud (www.bright.co), after failed attempts elsewhere, have very recently decided to partner with ChannelCloud to meet their long term objectives.

Paul Byrne, CEO ChannelCloud UK/IE & Joshua Jost, Executive Director, Brightside Cloud

Increasingly organisations are turning to the cloud for their data protection and disaster recovery needs.  As a cloud services provider what are the factors you need to consider when offering these services to your customers?  How do you differentiate yourself in an increasingly crowded market place?

EVault have been delivering data protection in the cloud for 15 years, their technology is used by some of the world’s largest cloud service providers.  In this presentation they will share their experience on how to provide DR services that address the demands of today's organisations and identify how an MSP can do this in a cost efficient manner.

As a leading provider of IT Infrastructure, Datacentre and Communications, Comtec have recognised the need to address the challenges associated with the exponential growth of data. If organisations are to maximise virtualisation and cloud based infrastructures, they need to have confidence that their data is safe and always available. Nick will present how Comtec have partnered with Actifio to address the root cause of exponential data growth and how through the use of Copy Data Management they are able to offer highly reliable and effective cloud based services including Backup-As-A-Service and High-Availability Disaster Recovery.

René will tell his experiences in the market with MSP’s and hosting companies becoming successful selling the cloud backup solution of IASO. He will clarify why IASO changed it’s strategy radically in 2010 and 2011 and how this resulted in a high sustainable growth of recurring revenue for both IASO and it’s reselling partners. He will explain why Cloud Backup is a serious market for lager server datasets as well as for laptops, workstations and mobile devices. IASO showed in the market that there is room for a high margin, recurring revenue based, backup service for midsized and large end users. Nobody is in that market yet with a successful Cloud Backup service as robust and fast as IASO’s.

It is now increasingly common for cloud service providers to drive business growth using indirect sales and marketing models. Brian will discuss the common approaches being used, when it makes sense to adopt them and how you can achieve the greatest impact. Brian will also discuss the critical elements that you need to make reseller models successful and will provide you with a suggestions on how to build your own growth strategies using resellers. 

In this session Rory will cover general trends in the cloud services business in Europe, looking at market changes, where new opportunities will come from and developments in sales and partnering channels.

Len Padilla, Senior Director of Technology, NTT Europe, will discuss the latest developments in cloud computing, what to expect in 2013 and beyond.

Using case studies and industry examples, Len will explain how organisations of all sizes are adopting new cloud models to deliver competitive advantages.

The examination of key enabling technologies will facilitate understanding of how to ensure that the technology supports the strategic imperatives and requirements of the business.

Many service providers are struggling to balance often unreasonable customer expectations about what can be accomplished in the cloud with the practical limitations of enabling technologies that—especially when combined with prohibitively expensive network bandwidth—create a cost structure that makes profitable operations challenging. The legacy architecture for these services, using multiple tools for Backup/Recovery, Disaster Recovery and Business Continuity, operating in separate silos, is the source of the problem.  Learn about how Actifio's revolutionary data management solution is powering some of the world's largest service providers, that lets SPs deliver enterprise- class SLA-driven services at a price competitive with consumer-grade offerings.

Speakers include:

Andrew Gilman, Marketing Director, Actifio

Nick Claxson, Managing Director, Comtec

Paul Foskett, CEO, 5NINES Data Centre

Security is the biggest single concern of refusers, potential adopters and cloud users. Clearly. it is therefore the biggest single reason constricting growth. Embracing security as part of the offering, not only provides major opportunities, but will ultimately define the difference between the winners and the losers in the cloud. 

While virtualising desktops and applications appeal to many organisations, the reality of understanding and delivering to user requirements means that such projects are not always successfully implemented. Ben Crouch, Senior Product Manager from Claranet, discusses the challenges of virtualising desktops and applications and the benefits they can deliver for organisations, while a real-life customer success story offers a guide to successful deployment.

Speakers include: 

Ben Crouch, Senior Product Manager, Claranet

Liam Quinn, IT Director, Richmond Events

Cloud is no longer the new buzzword that it was, but the hype and expectations around its adoption as a valid IT deployment model persist and grow. In this opening address, and based upon a 3 year study we will explore the reality of cloud adoption in the UK market today and look at the practical constraints and considerations that organisation large and small encounter in their decision making. So if you are keen to understand the outlook for cloud in 2013 and the consolidated understanding of UK businesses in their attitudes to cloud adoption, this session will clarify any points for you based upon empirical evidence.

With a sizeable balance of investment held in on-premise IT and the benefits being dangled about utilising the Cloud, how do you embrace the Cloud and still deliver the management controls the business expects? In this session we will explore one approach to delivering a true hybrid IT environment that caters for the needs of organisation that may need or choose to keep some workloads on-premise, whilst wishing to embrace the cloud opportunity for flexibility and efficiency.

With the complexities of Software Asset Management being compounded of late by the innovation and delivery of capabilities such as Cloud computing and BYOD, this session will explore how Value Management of Software can be a more proactive and rewarding experience. Spanning procurement and contract management, deployment, compliance, cost efficiency, and reuse, this session explores how to establish informed, active governance of software regardless of the IT deployment models used (on premise, cloud or hybrid) to deliver efficiency in procurement and licencing which in turn ensures legal compliance. It’s a hot topic in the cloud, and often misunderstood, so come and here the latest views on the debate.

The bulk of organisations in the UK will adopt cloud services in some shape or form within the next couple of years. But understanding what are the best workloads to move and why?, how to assess internal readiness?, how to implement, integrate and manage the cloud services alongside the existing infrastructure are best understood from a point of experience. In this session, Paradise Computing will share insights based on real world case studies of organisations they have assisted in transitioning services to the cloud to provide a first-hand account of best practice and issues to manage along the way.

The most commonly cited concerns voiced by individuals when thinking about moving to cloud services relate to their lack of clarity on matters relating to data stored in the cloud. Is it safe and secure?, is it compliant with DPA and regulation?, is data sovereignty a real issue?, can portability or interoperability be assured? In order to provide some clarity and context a panel of leading legal and industry experts will navigate these issues and answer your questions about arguably today’s most important asset – your business data.

Using real life examples and citing recent migration projects, Martin will explain how to ensure a successful transition to the Cloud. Concentrating primarily on the ‘how’, as well as the ‘why’ and ‘when’, this session will compare successful migrations against less successful ones and give practical advice in ensuring your Cloud solution meets your business objectives. With plenty of customer examples, you’ll hear Phoenix’ proven transition process explained in 5 easy steps and show how it could be applied to your business. This is a key session for understanding how to take the next step, or as a comparison against other projects.

This enlightening session will look at the practicalities of migrating a company’s bespoke / industry specific applications to the cloud using Hosted Desktop. Covering the breadth of the industry diversity in applications and tackling both browser based and on-premise solutions this workshop will demonstrate how these capabilities can be accessed as part of a Hosted Desktop cloud solution, reducing the barriers to entry and improving the manageability of the IT operations in a cost effective and user intuitive form.

Learn first-hand from an end user, Wildbore & Gibbons, on their decision to adopt cloud services from London Cloud, the rationale for their initial attraction, the practical considerations and their experience to date. The importance of London Cloud’s affiliation with CIF and how it helped their decision making process, their use and experience of Cloud.

The G-Cloud program transforming government IT by delivering applications certified to the highest level of security that can be connected to the internet, along with Billions of pounds of savings, sustainability improvements and a responsive agile e-commerce environment. Come and find out how the National Audit Office used the cloud to indentify billions of pounds of savings in NHS Procurement; how the NHS Sustainable Development Unit made a breakthrough in delivering the sustainability targets which will provide a 20% reduction in the carbon footprint along with billions of savings; how Universities and Colleges have transformed their procurement to deliver both savings and sustainability improvements for public and private sector. And how you can most benefit from secure cloud technology to make your business more agile and deliver growth, savings and sustainability.

How revolutionary are cloud services in reality? What are the real benefits organisations can achieve? Is it possible to make a business more technically and commercially agile by adopting cloud solutions instead of investing on-premise? In this final session of the day we look in depth at a case study of an organisation that made the transition and will dive into the rationale for the change, the decisions taken and the outcomes achieved, along with best practice advice on the lessons learned along the way. Come and hear first-hand the experiences of both the customer and the CSP in this story of transformation.