Inna Kuznetsova - IBM

Director, Cross-IBM Linux Strategy

About Inna Kuznetsova
Ms. Inna Kuznetsova manages a marketing and business development organization with the responsibility for IBM Linux strategy across all company brands. In this role she coordinates cross-company strategy in Linux including the achievement of revenue goals, ensures rapid response to changes in the market environment and acts as IBM spokesperson in the Linux space. In her previous role as Director of Marketing Planning and Execution, Ms Kuznetsova ran the world wide strategy, channels, channel enablement and marketing programs work in IBM System p marketing organization. Prior to that, Ms. Kuznetsova managed Express Team in IBM Small & Medium Business Group. The team worked on the coordinated marketing strategy and branding efforts for Express, a strategic set of offerings for 100-1000 employees companies across all IBM product divisions. Earlier in her career Ms. Kuznetsova directed branding initiatives and marketing campaigns worldwide for IBM internal start-ups. She was a member of the senior management team that launched one of such start-ups - IBM Life Sciences, developing IT systems for biotech and pharmaceutical research – and brought it to the position of a market leader in less than three years. Ms Kuznetsova held various marketing, business development and managerial positions in IBM Corporation since 1993. She received a M.S. degree in Mathematics & Computer Science from Moscow State University, Russia, and was awarded her MBA from Columbia Business School.